From our founder's portfolio.
DilKiBaat
National CBT platform · dilkibaat.ca
Visit the live site ↗DilKiBaat
Pakistan's first national CBT-based mental-health platform, founded and built by our founder — a clinician marketplace connecting bilingual therapists with individuals and organizations, incubated at the National Incubation Center with a Cambridge-linked research partnership.
- Full platform build: clinician onboarding, discovery and booking flows
- Bilingual (Urdu/English) content architecture for a stigma-aware market
- Trust design for a market where therapy carries social risk
- The proof it carries: we've built and operated mental-health platforms, not just websites
PACT
Digital-health organization · pact.com.pk
Visit the live site ↗PACT
The organizational home of PACT's digital-health work — programs, campaigns and mental-health awareness content operated continuously, including scheduled content systems that publish without manual effort.
- Organization site with programs, campaigns and outreach content
- Operational content pipeline behind it — briefs, approvals, scheduled publishing
- Awareness-day and community-content cadence sustained month over month
- The proof it carries: we run marketing operations, not one-off launches
Prof. Farooq Naeem
Academic clinician site · farooqnaeem.com
Visit the live site ↗Prof. Farooq Naeem
Personal-brand site for a professor of psychiatry and internationally published CBT researcher — the exact 'credential-forward' build senior clinicians need: publications, roles and collaborations presented as a coherent professional identity.
- Credential-forward architecture: research, roles and publications first
- Personal brand for a senior clinician-academic audience
- Clean, fast, discoverable — name searches resolve to him, not a directory
- The proof it carries: we build for psychiatrists and professors, not just private practices
Featured build: an AI companion app.
Aiza AI — Urdu-first mental-health companion
A native Android app built for the 220M+ Urdu speakers formal care never reached: voice-aware, culturally grounded AI support with CBT exercises, crisis routing and privacy as the product — not a setting. This is the depth behind our app-development service: we've shipped the hard version.
- Voice-first conversations in Urdu and English
- CBT-based exercises and guided grounding tools
- Crisis-support routing designed with clinical input
- Zero-retention privacy mode — nothing stored, ever
- Kotlin + Jetpack Compose, 14 screens, built solo with AI leverage
Two Western benchmarks we measure against.
Cindy Shu Therapy
Solo therapist — minimalist, culturally specific
Visit the live site ↗Cindy Shu Therapy
An independent practice (not our client) that proves restraint converts: whitespace-first design, culturally explicit positioning, one clear path to a consult. The benchmark for our solo-therapist builds.
- Whitespace-first design that lowers visitor anxiety
- Cultural competency stated explicitly — not hinted
- The pattern we deploy: say exactly who you help, above the fold
Lotus Therapy Group
Trauma & EMDR — education-forward trust
Visit the live site ↗Lotus Therapy Group
An independent trauma practice (not our client) that earns clients by teaching: modality pages and plain-language articles explain how EMDR works — the education-as-conversion pattern we build into trauma-practice engagements.
- Dedicated pages per modality instead of a vague services blob
- Plain-language articles answering real client questions
- The pattern we deploy: for trauma clients, education is the conversion path
Content and growth work with a paper trail.
Not projections — outcomes already on the record from our founder's own ventures.
PACT: content operations that don't stall
Programs, campaigns and mental-health awareness content published on a recurring schedule — the same operational discipline (briefs, approvals, scheduled publishing) we bring to a practice's content calendar.
123CBT: content that reached psychiatrists in 100+ countries
A multilingual CBT learning platform delivered for the World Psychiatric Association — content, localization and rollout coordinated end to end, with a Cambridge-published feasibility study on the psychoeducation series that resulted.
DilKiBaat: from zero to a certified clinician network
50+ certified bilingual clinicians onboarded to a platform built from nothing, incubated at the National Incubation Center — the marketplace-growth playbook behind our clinician-recruitment work for group practices.
AI Collective Karachi: a builder community from scratch
Chapter leadership building an AI-builder community through events and mentorship — the same audience-building discipline (consistency, community-first, credibility over hype) we apply to a practice's social presence.
Real apps that set the bar for mental-health UX.
Independent products (not our work) whose interaction design informs how we scope app-development engagements — what good looks like at scale.
Wysa
AI-guided CBT chat companion with a clinically-reviewed content library — the reference point for tone: warm, non-clinical language wrapped around evidence-based technique.
Youper
Mood-tracking + AI check-in app — the reference point for onboarding: gets a first-time user to a meaningful interaction in under a minute, no clinical jargon required.
Five more benchmarks, five more patterns.
Minaa B
Solo practitioner — editorial authority positioning
Visit the live site ↗Minaa B
An independent practice (not our client) that reads like a magazine, not a brochure. The clinician is framed as a cultural authority, not just a service provider — a pattern we use for thought-leader-track clinicians.
- Editorial-quality layout that elevates personal brand over generic service listing
- Long-form voice that builds authority before the first inquiry
- The pattern we deploy: senior clinicians benefit from a media-style presence, not a directory listing
Therapy with Gayane
Solo practitioner — calming pastel palette for mothers
Visit the live site ↗Therapy with Gayane
An independent practice (not our client) speaking directly to one audience — mothers — through palette, copy and imagery. Zero generic "therapy for everyone" language.
- Palette and copy tuned to one specific life-stage audience
- Empathetic messaging that names the exact lived experience it addresses
- The pattern we deploy: a narrow, named audience converts better than a broad one
Kiki McCray
Solo practitioner — vibrant, conversational brand
Visit the live site ↗Kiki McCray
An independent practice (not our client) that trades clinical distance for warmth — bright colors, plain-spoken copy, a brand built for millennial clients who want a therapist who sounds human.
- Vibrant, feminine branding that stands out from clinical-blue sameness
- Conversational copy that reads like a text from a friend, not a brochure
- The pattern we deploy: brand voice can be the entire differentiation strategy
Abby Wilson Therapy
Solo practitioner — aspirational minimalism
Visit the live site ↗Abby Wilson Therapy
An independent practice (not our client) pairing a clean, minimalist aesthetic with aspirational messaging aimed at high-achieving professionals — proof that minimalism and ambition aren't opposites.
- Minimalist design that signals competence without shouting
- Copy aimed precisely at a high-achieving professional audience
- The pattern we deploy: restraint in design, precision in targeting
Courtney Witt Counseling
Solo practitioner — subdued, sophisticated niche positioning
Visit the live site ↗Courtney Witt Counseling
An independent practice (not our client) built around one emotional truth — disconnection — stated plainly, in a restrained palette that lets the message carry the weight.
- A single emotional through-line instead of a generic service list
- Subdued palette that reads as sophisticated, not sterile
- The pattern we deploy: one clear problem statement beats five vague ones
Live properties and verified proof points on this page
Founder builds and client work are exactly that — built or operated by Mental Health Studio's founder. Western practice-site use cases and app benchmarks are independent products we admire and study, clearly labeled; they are not clients. Every screenshot is generated live from the real site, and every marketing-proof figure links back to a live, checkable source.